As a creative team, we took the idea for 4.0 and allowed the user to only see each sneak profile for 4 seconds before the mask revealed the next sneaker. This, matched with a mask that revealed the next sneaker before exploding after 4 seconds was up, created a sense of urgency and prestige to the already high-end sneakers.
Role: Digital Design
Special mentions: Bryan James for Creative Direction
As well as designing an online experience for the launch, we drummed up hype on their social channels through curated pieces of content which showed glimpses of the sneakers.
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