Backstage Academy

Bringing a Music University to the centre stage with a brand overhaul and website redesign

When Backstage Academy came to Parallax, their old brand was becoming tired and their website a not-fit-for-purpose old Wordpress site. 

We started by giving the brand an overhaul, giving it a loud voice that would help it gain centre stage as an industry-leading music university. We then worked with the university's stakeholders on a fitting UX heirarchy for the website, splitting the site into About, Degrees, Short Courses, Research and News & Events. Making sure all relevant information is there and using best web practices on a dark theme to make sure it's accessible to all users.

Period: 2019
Role: Web Design and Brand refresh
Agency: Parallax

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Samples of redesigned prospectuses in the new brand style

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If you want to get in touch to ask about future collaborations, enquire about work opportunities, or just to say hello, send me an email at frazer.sparham@gmail.com anytime!